Words Every Community Manager Wants to Hear

Last week, I posted one of the best parts of community management.

That was about my customer-facing Yammer network.

Now here’s one for the internal, corporate side.

Hmm, we're still herding cats. From scottcochrane.com

Yep, we’re still herding cats. From scottcochrane.com

Setting up your company’s internal Yammer network is relatively easy.

After that, you actually have to DO something with it.

And for us, doing something with it involved helping very busy people see for themselves that this “one more thing to check”can not only lighten their daily To Dos, but make things more efficient in the long run.

Here’s what happens when “one more thing to check” becomes a natural part of the day.

Our company has a very hands-on, person-centered, pick up the phone, walk to the cube kind of culture.

That’s fabulous. That’s what helps keep our customers happy, too.

But when not everybody can see or hear or know about everything that’s happening all of the time, and you’ve got something that you want everybody to see, hear, and know, and you’re rather not clog up email or coordinate a conference call, what do you do?

“I’ll post this on Yammer.”

“You should put that on Yammer!”

Those two phrases, I tell you: I love them.

When I think back to how we came from a bare-bones social presence to this thriving Yammer culture–and you can read about THAT journey right here–it’s clear to me that Yammer is nothing without the people in it.

This picture doesn't exactly represent our company, but I love the Goonies.

This picture doesn’t exactly represent our company, but we’re fairly close-knit, and anyway I love the Goonies. From biography.com.

So to add to the point about how just building something isn’t enough, there is a point where you do have to sit back and let people shape their space for what they need.

Some days, I just keep the lights on. And that’s pretty blissful, too.

What are your favorite community manager moments?

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