I don’t mean just maintaining a positive, employer-friendly presence on LinkedIn, Twitter and Facebook. You want to make sure you’re saying loud and clear just how valuable you are.
But how do you get the point across without making it seem that you’re all about me, me, me?
One great way to demonstrate your expertise: Joining an industry-focused online community. You not only expand your own professional network, but by helping others through their concerns, you’re showing the knowledge that employers are looking for.
George Krautzel (@GeorgeKrautzel), president and CEO of Toolbox.com, joined us for a Twitter #careerchat about best-practice professional communities.
Key takeaways from the chat:
- Niche communities in your industry let you showcase your knowledge and networking with your peers. Through your contributions, you build your reputation within your area of expertise.
- When you join a group, look for ways to engage with others. Take time to learn the style, tone and level of expertise. Answer a question, share experiences, solve problems, and collaborate on topics where you have expertise.
- Be genuine, helpful, respectful and open-minded. The rules of engagement don’t change just because you’re online. Treat people as if you are in person.
- Even if you joined to get leads for a new position, move beyond “job” and think “career.” Participate to acquire knowledge, help others, benchmark yourself against peers, and build a network.
- Position yourself properly: Have a strong, clear and accurate representation of your personal brand and value proposition. For recruiters, the big benefit of utilizing best practice communities is to source candidates they can more easily validate.
- Toolbox.com is a best practice community with more than 3.3M monthly visitors where peers collaborate to solve issues and build their brand.
- Personal Branding and Reputation Management
- Managing Your Personal Brand
- A great resource for professional associations broken down by industry sector: www.weddles.com
- Define the rules of engagement with The 10 Commandments of Personal Branding
- Building Your Personal Brand With Social Media (Forbes)
- How to network effectively
Special thanks to @laurenkgray, @PaigeHolden, @JohnAntonios, @WriterChanelle, @myFootpath, @SaleStart, @socialskipper, @ASQ_Trish, @michmerc, @kbaumann, @ManpowerProUS, @Beamena, @CareerAction, @manpowerus, @olivia67rae, @THO_R, @PushJobs, @talentdiva and @MaggieMistal.
Join our Twitter #careerchat Tuesdays @ 12 PM CT to talk about everything from friending your boss on Facebook to personal branding to how to get a call back from recruiter.
How to join: Go to Tweetchat.com and follow the hashtag “careerchat” at noon CT every Tuesday!